4 customer data collection best practices to follow

Originally published in SearchCustomerExperience.

Brands can also benefit from using emotional data gleaned from customer interactions with call centers, apps, websites and brick-and-mortar stores. This information refers to the feeling a customer has after interacting with a brand. Large quantities of emotional data help companies find weak points and critical cases that remain poorly handled or unresolved, said George Pliev, founder and CEO of Neurodata Lab, an emotion analytics platform.

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